In New York, there sits a sign. Corner to the largest park in the world, it sits across the street from the Plaza Hotel and in the same square as Cartier. To most it’s just a sign that represents a a store. A place you visit. A place you buy.

Positioned where the whole world passes by, it’s not sitting on the sidewalk. It’s not attached to a building. It’s not waiting for you to discover it.

Instead it floats 30 feet above the ground. It’s lit, in a glass box that says my shape is as strong as my courage. It’s purity is white and it’s symbol is clear; I stand for what I believe in. I stand against everyone that didn’t understand and for every reason I shouldn’t exist. I stand for courage and purpose that many will never relate to.

Set in the backdrop of where movies are shot and proposals are made, sits the Apple sign.

With the world traveling by, if you sit and realize what this sign represents it makes you cry. It brings emotion that you can’t explain. As if the tiredness within you surrenders, you can’t help but stop. Although It’s shape is familiar, it’s message is personal. The pursuit of creating history can take everything you have. The energy to move past ‘no’ is exhausting. The fortitude to carry on is unrelenting. The tenacity not to quit is only measured at the end.

It represents a vision. A man that believed, even after being fired, that anything was possible.

When you build a company everyone can justify why it won’t work. They will tell you how it’s just like this thing or similar to that. They will miss the opportunity by dismissing it as just another.

But to the minority, creating is our existence. It is our quest. It is our purpose.

To the wanderers, the creators, and the entrepreneurs…never give up on your dream. Never take doubt to mean impossible. Never take no to mean no.

“The two most important days in your life are the day you are born and the day you find out why.” ~ Mark Twain

Image Credit: Synthesis Studios via Creative Commons.