This originally appeared on Hackthings as part of a series about how to bring your product to market. The first post was “How To Price Your Hardware Product.”
The death of brick and mortar retail has been pounded into our heads since web2.0. The failing of major retailers (Circuit City, Blockbuster, Kmart, etc.) with Amazon’s continuous domination has the whole world assuming retail is in its dying days. I agree, online purchasing will continue to rise, forcing retail to change in significant ways. But it doesn’t mean it’s going away.
So if you are making a physical product, what should you do about retail?
Staying out of retail is the first answer. Post your Kickstarter campaign, selling exclusively through your website and e-comm channels, is a great way...