Consumer hardware has a very simple business model: People either buy the product or they don’t. And although hardware has a very clear path to market, building a successful minimal viable product (MVP) is anything but obvious.
Thanks to Apple, the bar for consumer hardware is incredibly high. Even though you are a startup, everyone will compare your product to the phone in their pocket, which means you have to nail the experience right out of the box.
The enthusiastic flood of hardware startups are generally getting into trouble for three reasons.
They over promise and under deliver.
Instead of selling a single feature, they sell everything their product will eventually do. They’re afraid they won’t be loved by customers or investors so they show a series of features...