Why People Buy Perception and Not Reality
“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein
It was well past 5pm and we were still at the office debating about how we should inspire our customers. We were debating the strategy to ‘be like Mike’ or to ‘be like Joe.’
To be like Mike, meant we would only use famous influencers to inspire our customers to purchase the product. The videos would need to be jaw-dropping and amazing, filled with never-before-seen action by...